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Lore Sjöberg is a self-described "professional sarcast" and internet humorist responsible, and perhaps best known for, The Book of Ratings.
He is the co-founder of Brunching Shuttlecocks and now owns and produces content for the sites BadGods, Lore Brand Comics and is a regular Wired contributor with a commentary feature called "Alt Text" which was briefly done in video format before being canceled and subsequently brought back as a column.
His work crossed over from internet humor to internet Meme when he first created the widely-quoted Geek Hierarchy chart.
The following pages are headed by a quote of his[]
- Ad Hominem
- Chest Monster
- False Dichotomy
- Food Pills
- Hydra Problem
- Infinity+1 Sword
- Ironic Hell
- Late to the Punchline
- Luckily, My Powers Will Protect Me
- Parent Service
- Precision-Guided Boomerang
- Required Secondary Powers
- The Scrappy
- Speech-Impaired Animal
- Time Police
- Trick Arrow
- Weaksauce Weakness
- Wolverine Publicity